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Marketing Cloud Secrets & Insights

You Ask - We Answer!​

Dead simple.

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"There is very little one can't do with Marketing Cloud... But there is a hell lot one shouldn't do with it."
   Ran Michael, MSc. PMP®, Lime CEO;
  6X Marketing Cloud & Pardot Certified.

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If we only had 2 advice to share:

  1. When they tell you "Sure you can!" - Ask them "how?" and "how much effort would it take?"
  2. When they tell you - "No you can't" - Ask us - and we'll find out how you can.

Disclaimer: Readers will either love our direct approach - or hate us for being direct.
Should you be with the latter, you can leave. Seriously. The X is on the top-right of this window.
Ready to read on? Thanks for sticking around!

A word of advice​

Be curious, be nosy. Do not take answers, nor what you read here - as the one granted truth.
The truth is - we see a lot of disinformation, even from many so called Certified/Senior Consultants, and neither are we Mr. know-it-all. Besides, the Marketing Cloud platform improves and evolves.
But we take the time and required care to dig in for answers, and we have the technical background to get to the truth.

This section is a product of 10+ years working with Salesforce Marketing Cloud (Previously Exacttarget).

To answer the questions presented in this section our team :

  • Completed 300+ Marketing Cloud and Pardot projects;
  • Participated in hundreds of calls with Salesforce and Marketing Cloud AEs with SFMC Prospects and Clients;
  • Contributed to and consumed thousands of Marketing Cloud related threads;
  • Opened dozens of support cases to Marketing Cloud Senior Support team - to get answers to features that lack documentation;
  • Found and reported 2 security vulnerabilities in the platform (which were addressed by Salesforce Product engineers very quickly).

We still learn every day as the platform evolves.